The Language Of Advertising book. Read reviews from world’s largest community for readers. Whenever we pick up a newspaper or magazine, turn on the telev. Apr 11, 1985  The Language of Advertising by Torben Vestergaard, 437, available at Book Depository with free delivery worldwide. The Language of Advertising: Torben Vestergaard: 437 We use cookies to give you the best possible experience.

The results of a laboratory experiment revealed that the participants had generally negative reactions to the use of hedges (e.g. Office 2007 blue edition download. ‘may’, ‘probably’, etc.) and pledges (e.g. ‘definitely,’ ‘undoubtedly’, etc.) in advertising claims. The use of either type of probability marker reduced claim acceptance and produced more negative cognitive responses relative to when no marker was used. This pattern of results emerged regardless of whether the claim was backed by an inductive argument presenting probabilistic evidence or a deductive argument presenting categorical evidence.